Burying Reviews

Hi all,

Anyone have any experience with burying reviews in the SERPs at all? I'm working with a client who has dominantly positive reviews, but there's one website in the SERPs that has a low overall rating. It's currently at rank 4. Any ideas on getting this site to disappear? I know there's the option of forcing other pages to the top (links, web 2.0 properties), but I might force out other good results in the process.

Thanks

almondj said:

Hi all,

Anyone have any experience with burying reviews in the SERPs at all? I'm working with a client who has dominantly positive reviews, but there's one website in the SERPs that has a low overall rating. It's currently at rank 4. Any ideas on getting this site to disappear? I know there's the option of forcing other pages to the top (links, web 2.0 properties), but I might force out other good results in the process.

Thanks

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Looking at the negative review; does it look like he is recommending another company as an alternative in his blog post? Is the negative review driven by money? (i.e. the negative post is monetised?)

If not, Has your client gone down the path of customer service and written to the blog poster to acknowledge his bad experience and make it right? Maybe your client can turn this bad experience for the customer into a positive one by giving him what he wants. (whether its a product or service)

You are probably best off going down that path rather than starting an online war.

It's an online directory with various reviews. What's weird is that the client's reviews on Google, Yelp, and other places are all positive. It's just one random site that has several negative reviews. The stars from these review sites are showing up and there's just this random 2.5/5.

almondj said:

It's an online directory with various reviews. What's weird is that the client's reviews on Google, Yelp, and other places are all positive. It's just one random site that has several negative reviews. The stars from these review sites are showing up and there's just this random 2.5/5.

Click to expand...

sorry, It's difficult to say without looking at the site and knowing exactly what you are talking about.

the obvious answer is to look into the negative review and work out why it was posted to begin with.