If we choose to link our article to our page, should that be a dynamic landing page or would we create an "authority" blog that we can use to market many different products? The second option seems like a lot of work on top of all those articles. If we link directly to a product then that product should have a good sales page since we only have our article to make the sale? If we create an opt in list AND a blog isn't there a risk we might lose the "buying temperature"? If we can write good articles, why not outsource the backlinking instead? That way we can concentrate on writing top content. I know for me who is not an expert on seo, building links is way more work than writing an article? Thanks for feedback!