If you starting a bulk SMS business, such as sending OTP messages, requires careful planning, technical infrastructure, and compliance with regulations.
First you have to understand the Business Model, Bulk SMS services are used by businesses to send transactional (like OTPs) or promotional messages to their customers.
Then you need to do market research and business planning.
Like:
Identify Target Market
Competitor Analysis
Define Your USP
Later you need to find Secure Required Resources: Bulk SMS Gateway, Short Code/Long Code
The technical infrastructure includes: build an SMS platform with features like campaign management, API integration, and reporting.
You need to do more planning about define Pricing and Packages.
Along with this, you need to focus separately on Marketing and Sales Strategy.
If you have any specific questions, you can ask me directly. I am always ready to share my knowledge with all BHW members.