Building social proof for business

I do a lot of outreach for my businesses. Though because it's cold, there's no trust built at all. Of course, a call is made, but a lot of the time these business owners just google the company name.

Which is good because I want them to see my site, see my reviews from Google, and our case studies. But I really want to fill up the SERPs for my company name.

What's the best way to build social proof for a business?

Guest post in your companys name on other popular platforms and start a blog section on your own page discussing popular and relevant topics to you

kolmont said:

Guest post in your companys name on other popular platforms and start a blog section on your own page discussing popular and relevant topics to you

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Thanks, I'm going to do content marketing through guest posts, and complete Facebook and Yelp profiles. Might add some YouTube videos in the business name as well.

Share some valuable content on your social media pages that aligns to your business.