If you ask Matt Cutts, or the guys at Moz, or anyone else spewing whitehat gobbledygook how to promote a website, they're programmed to say stuff like "Oh, that's easy! Just create awesome content! People will then link to you!". That actually works fine, for extremely broad topics that have a huge fan-following, such as the SEO industry. Take these guys, writing their SEO blogs -- preaching to an audience who themselves create blogs, who make websites for a living, who live and breathe making links every day, with that type of audience its simple to come up with content and gather links. What you never hear Matt Cutts and the whitehat gang elaborate on is how to get links for your amazon affiliate or ecommerce website, you know, the kind you can actually make money with. Suddenly, all those people on the internet who are in the same niche as you are your competitors, who wouldn't ever link to you, because they don't want you to rank. In this circumstance, the whitehat decree of "build great content and they will link" simply does not apply. What you going to do then? I'll tell you! Here's what you'll need: 1) Some super awesome topic that has a HUGE fan following, and it greatly helps if you're actually interested in it. 2) Some super boring yet highly profitable niche. 3) A generic sounding brand that could easily apply to either super awesome or super boring topics. 4) A twitter, facebook, disqus and any other social network you're interested in. Here's how I happened onto what I'm about to show you. One of my niches happens to be "sex toys". One day I was doing keyword research, and noticed that cracked.com ranked top 10 for "sex toys", because they had written an article "25 most disturbing sex toys". The point: - ranking for "sex toys" is big money, 823k exacts per month - cracked.com has absolutely nothing to do with sex toys, thus relevancy had nothing to do with their ranking - they ranked solely because of the authority of the root domain Hope you can see where I'm going with this. We're going to build an insanely popular website. We'll have huge interaction on the site, with twitter, facebook and disqus for comments. We'll then have some links to inner pages, that are not extremely prominent (people won't see them unless they look really hard for them) -- yet your inner pages will rank nonetheless. My "super awesome" popular topic is anti-war. There are many tens of thousands of people out there who are active on facebook and twitter, who hate war, who have websites and just love linking to people with the same viewpoint. The great thing for me is that I really am against war, so while I'm having fun blabbering about a topic that greatly interests me, I'm also building a super strong commercial website. Your topic can be anything. Elections are coming up, if you're into democrats, republicans or libertarianism, there's a huge following out there waiting for you. There are also massive amounts of people into sports, etc. The only requirement is there must be a massive amount of people who are also interested in the topic. Build your social accounts up. Here's what I did. RT.com's twitter has nearly a million followers. With the twitter API, I downloaded every one of their twitter ID's. I narrowed the group down to those with at least 20 followers, and following as many people as follow them by a ratio of .7 to 1. For instance, if they're followed by 100, they need to be following at least 70 minimum (because someone who has 500 followers, but is only following 10 people, that person is NOT going to follow you and there isn't any reason to mess with them). I further whittled down the list by gathering the date of their last post. Finally, I sorted them with how many times they re-tweeted RT.com with the most at the top of the list. So then I have a list of 900k+, reduced to people who tend to follow, and prioritized by people who like to retweet. If they're following RT.com, chances are incredibly high that they are anti-war and would be interested in my anti-war website. I feed this list to 20 relatively new accounts, who follow around 100 people per day. Whenever someone follows back, I follow that account with my main twitter account, which has over 40k followers now. Because my main account only follows people who have proven to follow back in the last 24 hours, and because my posts are very popular (so I get lots of natural followers), I don't have to risk my account by following 1k and then unfollowing those who don't follow -- makes my main account secure. When you're operating like this, its so easy to reach out to other webmasters with similar websites and get links. You get links without having to even ask for them. I'm picking up natural links left and right, as well as being asked to write for Russia Insider and other credible publications and anti-war blogs. This is what it looks like when you're building a website with great content, that naturally gathers links -- it's as simple as Matt Cutts makes it out to be. However, the site is otherwise unprofitable -- I even tried adsense on it, and a few thousand traffic a day barely equates into coffee money. So then, you then create a sub-blog (is what I did), that has a different theme and is in a sub directory. In the footer, I put some links, which you can see but they're definitely not emphasized. In that sub blog, I'm writing about various profitable niche keywords. They rank well. This site gets all the signals that a real and popular website would get. Not only diverse links, but real interaction on disqus, which is used for the comments on the site -- it also gets real retweets and facebook interaction from highly credible social media accounts. All this stuff is the magic juice that checks all Google's boxes and makes for an incredibly stable site. There's another advantage to this as well. I have large networks of web2.0s which also link to the site. Because these links blend in with other highly natural links, they're safer (even though I'm making the links myself). Furthermore, because the topic is anti-war, my free blogs are not getting moderated or taken down. They all link to my main site, and though I'll occasionally slip in a link to the money site, because the overall theme of the blog is anti-war -- I'm sure any moderator doesn't actually read long enough to see the money links. Compare this to making a commercial blog with affiliate links, which do happen to get a higher level of moderation on various free blog sites. Theoretically, there would be the disadvantage that the money portion of your site is not relevant to your main site, or the links that the main site gets. This doesn't seem to matter! There is enough credibility created by your site being legitimate in all other areas, that you can rank for off-topics and it doesn't seem to matter. Google is more trusting of internal links, so most of the juice being filtered from your legit pages to your money pages remains. Make sure your site is brandable if you do this. However, you don't want your brand to give away what the site is about. Something like "Meebo" or "Awesome Info" ... something that works whether you're writing about how democrats are going to win or lose next election, or if you're writing product reviews, it works with either. This is very important, because as you get popular, people will actually start searching for your site. This is an important branding signal that will help your site gain a ton of credibility with Google ... and when that time comes, you don't want your brand to be "Widgets Reviews", because your popular topic fans are not going to fall for it ... it takes away from the credibility of your site and leaves you brandless. That brand will apply to both your popular topic, as well as your sub blog about products ... you're putting your product blog under the brand umbrella of the main site, this will let those inner product pages rank well. This is the direction I'm mostly headed for money sites in the future. It's my attempt at trying to make a more stable business model, where I'm not worried whether my site will be ranking a week or month from now. In reality, its not any less legitimate than Google ranking cracked.com for sex toys.