Building out interest-based targeted audiences on FB

Hi all,

I wanted to get some advice on the best ways to build out and construct interest-based target audiences for my Shopify store. I have a primary store in the men's accessories niche that I've been operating for over a year now, but I need to change up strategy.

I've heard of different tools, strategies, etc. but I was hoping to ask the community here on the best ways to actually select interest-based audiences to which I can (down the road) make custom audiences and LLA's. Thanks!

Are you talking about facebook ads, or organically scaling your page?

rickaloben said:

Are you talking about facebook ads, or organically scaling your page?

Click to expand...

Facebook Ads

First of all you need to make sure that you have to change your strategy. If you suffer from low ROI\lack of conversions, then maybe you need to work on you ad creatives or funnel (landing page). If so, spy services are a handy tool. You may use it to track ads for similar products and compare them to yours - then test them out.

As for audience and interests - the right way is to test. For sure, you can ask for a advice about target interests etc, but split testing always works and maybe you will find some usefull insights. Create multiple adsets with different audience\interests, that are related to your product and pick those, that bring best results.