Been a lurker for a while but my first time posting. I have an online store I am trying to build further traffic to. I deal with a very niche and saturated space hobby (r/c, models and trains). Which I own a physical store, but have moved into the online space. I have been building my traffic to my site with SEO and using tools to build up my twitter followers and so forth. I have two questions. One, is I was wondering if I should build a community site besides my actual store. I have been including news posting and making video post on YouTube for the store, but I wonder if they would have a greater impact if they were not associated with the store but a more personal website. Then have advertising there back to my site. If so should I use WordPress or Joomla. From what I have been reading word press seems to be more SEO compatible, but I would be sacrificing alot of flexibility versus word press or Joomla. Secondly I am looking for to hire a web marketer who has experience with clients this industry, R/C Trains, Models. I have 16 years of IT experience and now I have entered this business as a semi retirment, so I am looking for someone who can also leverage my own skill set, graphic design, movie editing and maintain a long term marketing relationship to continue expanding the business. Sorry for the winded post and multiple questions.