Hi BHW members, I'm trying to increase my SERP ranking for a legit service company. I've been in and out of BHW for 8 years or so, but mostly been using all the useful ideas for blog websites and web 2.0-based sites that I wasn't overly invested in preserving over time. With my new site, however, I want to do some SEO promoting that won't threaten the longevity and long-term success of the site. Also need to make sure I maintain the integrity of the company's image. Any suggestions about where to get started? What are some good whitehat tactics that can increase search engine ranking while securing the image of the company? Thanks in advance for the help and suggestions.