Commenting because this is fab and i want it to be easy to find later. I've read so much on this forum today that all words are just smooching into a blur. Killer headache.
Thank you for sharing this. x
It's not BS, it's Benchmarking which is a marketing term to apply other concepts for benefits. This is common practice in any business, and I am writing this for my ebook. So next time someone implies BS, I'm not BSing, I'm benchmarking. hahaha
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