Broad Targeting or Interests?

L

LightPixel

Registered Member

Aug 19, 2025

73

21

• Wednesday at 10:47 AM

• #1

What is working better for you guys on Meta right now, broad targeting or interest-based targeting? I've mostly used interests in the past, but I'm thinking about testing broader audiences.Would be interested to hear what has been working for others recently.

 

blackfighter01

Regular Member

Dec 6, 2024

269

48

• Thursday at 12:44 PM

• #2

depends alot on the account. for a new campaign i might start with a few interests, then test broad once there are enough conversions to give the algorithm something to work with.

 

RIA 377

Junior Member

Apr 7, 2026

106

24

• Thursday at 2:25 PM

• #3

I would still focus on audience segments based on interests and demographics to accurately reach the target audience and save on the budget; however, if you wish to expand your target audience, you should implement new strategies while you are still in the process of identifying a stable customer base.

 

Nap Champion

Registered Member

Feb 16, 2026

59

18

• Friday at 8:00 AM

• #4

i think creative matters more than people give it credit for. a good ad can work with broad targeting, while weak creative can struggle even with the perfect interests.

 

R

reamen

Registered Member

Feb 28, 2026

57

38

• Friday at 8:52 AM

• #5

broad is working pretty well for me lately, worth giving it a try

 

V

vistimm

Newbie

Jun 24, 2026

10

1

• Friday at 9:02 AM

• #6

LightPixel said:

What is working better for you guys on Meta right now, broad targeting or interest-based targeting? I've mostly used interests in the past, but I'm thinking about testing broader audiences.Would be interested to hear what has been working for others recently.

Click to expand...

broad has been successful for me recently, but it depend a lot on what you use in terms of offer nd creatives. I would use both, the same creatives nd see which has a better CPA once you put in enough money.

 

O

Own Power

Newbie

Jun 4, 2026

43

11

• Friday at 10:47 AM

• #7

Why not run both with the same creative and compare cost per conversion? That gives you a clearer answer for your offer.