Broad + Negative- how does it work?

Hey Guys,

Just wanted to know- if I want to make a broad and negative campaign,
then I know, with a broad match for example keyword: free widgets . IT shows my ad on "free" as well as "widgets". But now, if do not want to show that add under the keyoword "free" only, then if I put free under negatives, will it still show up for keywords like free widgets, where to buy free widgets etc etc etc...


Thanks in advance!


M

Negative overrules everything. You can put your keyword "free" as exact then it will not show up for just "free".
The best thing to do however is use phrase or exact match for "free widgets". So either put it like: "free widgets" (phrase match) or [free widgets] (exact match).
if you also want to score on buy free widgets and not just free widgets use phrase match.

Thanks,

But then I face another problem - let's say I go for phrase and negative- that I do now, but i've seen, that I am missing some other changes- like example "free widgets now" - I am ranking for [buy free widgets now] but am I then ranking also for [FREE BUY widgets now]. Or should I make permutations for each phrase match - aka- "free widgets now", "widgets free now" etc etc.

The other option is- what I have done now, is to take the phrase with the best PBR ( phrase to broad) match

Thanks again,

M

mikkseen said:

I am ranking for [buy free widgets now] but am I then ranking also for [FREE BUY widgets now].

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No, with exact match you are advertising for the exact match! exact word order and everything.

mikkseen said:

Or should I make permutations for each phrase match - aka- "free widgets now", "widgets free now" etc etc.

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That's how Google tells you to do it And also how I do it for my clients.

You also have another option and that is to use the broad match modifier. Which for your example would be a broad match keyword put like this: +free +widgets
Then both keywords have to be in there, but it's still a broad match. It's something between broad and phrase
That's what I would suggest in your case right now.
You can find more info here: