1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Broad + Negative- how does it work?

Discussion in 'Adwords' started by mikkseen, Aug 17, 2010.

  1. mikkseen

    mikkseen Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 13, 2009
    Messages:
    123
    Likes Received:
    15
    Location:
    Europe
    Hey Guys,

    Just wanted to know- if I want to make a broad and negative campaign,
    then I know, with a broad match for example keyword: free widgets . IT shows my ad on "free" as well as "widgets". But now, if do not want to show that add under the keyoword "free" only, then if I put free under negatives, will it still show up for keywords like free widgets, where to buy free widgets etc etc etc...


    Thanks in advance!


    M
     
  2. ozzke

    ozzke Regular Member

    Joined:
    Mar 6, 2010
    Messages:
    266
    Likes Received:
    208
    Occupation:
    SEM Consultant ;)
    Location:
    in a galaxy far far away from here
    Home Page:
    Negative overrules everything. You can put your keyword "free" as exact then it will not show up for just "free".
    The best thing to do however is use phrase or exact match for "free widgets". So either put it like: "free widgets" (phrase match) or [free widgets] (exact match).
    if you also want to score on buy free widgets and not just free widgets use phrase match.
     
    • Thanks Thanks x 1
  3. mikkseen

    mikkseen Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 13, 2009
    Messages:
    123
    Likes Received:
    15
    Location:
    Europe
    Thanks,

    But then I face another problem - let's say I go for phrase and negative- that I do now, but i've seen, that I am missing some other changes- like example "free widgets now" - I am ranking for [buy free widgets now] but am I then ranking also for [FREE BUY widgets now]. Or should I make permutations for each phrase match - aka- "free widgets now", "widgets free now" etc etc.

    The other option is- what I have done now, is to take the phrase with the best PBR ( phrase to broad) match

    Thanks again,

    M
     
  4. ozzke

    ozzke Regular Member

    Joined:
    Mar 6, 2010
    Messages:
    266
    Likes Received:
    208
    Occupation:
    SEM Consultant ;)
    Location:
    in a galaxy far far away from here
    Home Page:
    No, with exact match you are advertising for the exact match! exact word order and everything.

    That's how Google tells you to do it ;) And also how I do it for my clients.

    You also have another option and that is to use the broad match modifier. Which for your example would be a broad match keyword put like this: +free +widgets
    Then both keywords have to be in there, but it's still a broad match. It's something between broad and phrase :)
    That's what I would suggest in your case right now.
    You can find more info here:
    Code:
    http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=175280
     
    • Thanks Thanks x 1