Broad keyword

Hi friends,

What is the broad match keyword? Expert opinion, please help me.

Thanks, regards

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A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. For example, when you add "hats" as a broad match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one.
Your ad might show for searches on "hat," "sun hats," “winter accessories”, and "sombreros."
Broad match keywords help you reach the widest audience.