I am only getting started with the CBO question. I have an ad group with about 300 conversions per week (email sign ups) and I want to try something using CBO. My audience is mostly the same. Do I just try out different offers as separate ad groups and let CBO figure out whats best? If I go the "broad" route, namely have a second ad group in there with very little targeting, do I copy paste the exact same ad group or can it be different? It should be the same right, so it can learn from the performing one?
Any tipps on how to get lower CPAs? I am into sweepstakes, free samples and such for the pregnancy niche.
Also, now that ios14 is killing data, personally I seem to be losing about 50% of data, what does that mean for CBO? Is it now less emphasized or more?
Any tipps on how to get lower CPAs? I am into sweepstakes, free samples and such for the pregnancy niche.
Also, now that ios14 is killing data, personally I seem to be losing about 50% of data, what does that mean for CBO? Is it now less emphasized or more?