Noahclarke
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- Oct 8, 2025
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Do you prefer brandable names over keyword based ones when purchasing domains these days?
Brandability vs Keywords in Domains
- Thread starter Noahclarke
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Noahclarke
BANNED
- Oct 8, 2025
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I've been leaning more toward brandable names lately because they seem more adaptable over time. Do you still target largely brandable sites or ones with a lot of keywords?
- Feb 28, 2019
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Keywords are not constant. They change over time due to market trends. If you're looking for long term, then it's better to pick a brandable name. If you're just reselling within a few months, then keyword based domains will work great. However, the standard branding rules like short & memorable names should be followed for good resale value.
- May 3, 2013
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Hi Noahclarke,
I tend to think it’s less about preference and more about where demand shows up today. Keyword domains still work when intent is explicit and transactional, but that window is narrower than it used to be. Brandables have gained ground because they’re adaptable. They don’t lock a business into a single use case or channel.
I tend to think it’s less about preference and more about where demand shows up today. Keyword domains still work when intent is explicit and transactional, but that window is narrower than it used to be. Brandables have gained ground because they’re adaptable. They don’t lock a business into a single use case or channel.
