I just made my personal blog and I'm planning on posting a lot of methods and little tips mainly to do with Facebook. This may not be a 'Brand New' method but its a new take on an old method. Check it out Here is the link to my blog: http://whatsabook.com/ It's no secret that Facebook has huge money making potential but it is getting harder and harder to bank with more marketers clicking on to it. The main pitfall for most marketers is going viral, where your page or website gets huge and you start making insane amounts of money. There are several ways of doing this but over the past few months I have been using a really new unsaturated method to get several pages and websites viral with little to no work. The old way.. Everyone knows this method and it was good.. A year ago! Times have changed, Facebook has changed but yet marketers haven't clicked on to the fact that it really doesn't work and it takes up so much time with little to no results. This method involves buying or making PVA's (Phone Verified Accounts) then using software like ******************** or Facebook Friend Blaster Pro to add friends then spam them with invites to your pages. Sounds alright in theory doesn't it? But trust me, don't do it. My way - The right way! Ok, so for this we are going to be using Facebook Ads. Now you're probably saying, 'Won't that cost money?'. The answer is yes! It will literally cost like $10-$20 maybe a little more but think about it like this. 25 PVA's are like $20 and buying a status update is like $25 at it's cheapest. Wouldn't you have ultimate control over how much traffic you are sending and how viral you want to get? And they best thing is, it takes like 5 minutes to set up! Step 1: Before you set up your ad you need to set up your page you want to go viral. This can be a page within Facebook or an external page. Just remember the ads are manually reviewed so they can't have any blackhat stuff on it. Step 2: Go to http://www.facebook.com/advertising/ and click the create an ad button. Now you'll see the page where you create you ad. Step 3: Under 'Destination URL' there will be link 'I want to advertise something I have on Facebook'. After you click that a drop-down menu will appear, so just select your page from there. Step 4: Now it gets pretty basic, you have to input your title and description. Just try to be as creative as you can so more people click it. Then upload your picture, ALWAYS have a picture. Step 5: Next is Location, where you select what countries you want to target. Don't just automatically select United States because that's what everyone does because most people are marketing CPA offers to USA so the CPC will be quite high. Countries like mine (New Zealand) have a low CPC because not a lot of people market towards us so it's cheaper for me to advertise. Step 6: Select the ages and the gender, pretty basic stuff. Step 7: Here's the most important part of the whole process. The 'Likes and Interests' section. This is where you target your ad towards people that have likes and interests relevant to your page. For example if you have a Basketball page you would target - Michael Jordan, Kobe Bryant, Chicago Bulls etc. Remember there is no limit on how many interests you can target so the more the better. Step 8: You can pretty much skip everything until you get to 'Campaigns, Scheduling and Pricing'. Select Create a New Campaign and input a relevant title and set your budget to what you feel like spending. Then select Pay for Clicks and start your bid at $0.10. It doesn't matter what the suggested bid is because they are always grossly over priced. Now just click Place Order! Step 9: Now when your ad is approved (It usually takes 1 day) run your ad. If you aren't getting impressions or clicks just up your CPC bid until you start getting impressions then leave it. If your bid goes over $0.20 before you start getting impressions you may need to change the Likes and Interests you're targeting. I usually like to be paying $0.03-$0.05 per click. Hope you go viral! Good luck : )
Thanks for the information, I've just recently started some FB PPC Campaigns. I've had a little bit of success, it's just about tweaking and such... I'll be following your blog also.
Yup PPC is all about testing. You never know what could double your conversions. I've often changed the picture and my conversions have gone through the roof
Mmm not a bad idea.. but you need to realize and make realize that 0.03 clicks won't be from top tier countries..
That's why you change the likes and interests you are targeting. You can get cheap clicks for any country if you're targeting really general topics.
OMG!!! I've been looking for this type of useful information. All this time I've been struggling to get my facebooks viral and all i had to do is buy advertising. Amazing, I can't wait to get started* *this post may contain sarcasm
Some thoughts I have about facebook is it's always better to have the ad's staying on facebook, so to a group or something. Because most users won't even leave the site to go to another page. But they will click on a group advertisement if they find it interesting. And once you've got them on your group, you convert them to join, and once they join, they are yours to spam. Also. Facebook advertising has terrible acceptance rates and customer service for that low of money. If your ad didn't get accepted you won't even know why except for some bland, scripted reason. So keep your ads as clean and safe as possible or you'll be wasting a lot of time figuring out, maybe five reasons! Why your ad wasn't accepted. Keep them plain and general...
1.cpa pages will not get approved. 2.0.03-0.05? LOL try X10 3.you can buy 50$ vouchers on any forum for 3.5$
1. I never said anything about cpa 2. I've got 10+ campaigns going with a cpc of $0.04 3. Normally around $6-$8 but yeah.
Paying to go viral, is like paying for sex. Anyways, kiwi's should never ever have to pay for sex...as long as they don't get caught http://www.nzherald.co.nz/crime/news/article.cfm?c_id=30&objectid=10666166
I have had success with 0.01 clicks, he ain't lying about that... but I got all fans from Indonesia and they spoke their language on the page I was just testing so didn't target by language or so.
You can def get 0.05 is what you should be aiming for. 0.03 takes a lot of testing to get. It doesn't happen overnight
Good Looking site Matt. I am from your end of the planet and have been using cpc at facebook for a while. It's good but you need to watch your spend. Here is my tip for everyone out there you can get better value for your marketing budget if the people viewing your add don't need to click on it to get the call to action. If your adds are descriptive enough then they never have to click and the impressions pile up! On one of my campaigns I have 523million impressions, but only 130k clicks. Remember my call to action does not require the customer to click on the add, They just need to see it.
Yeah man you've got it My current ad has 10mil impressions and just 13k clicks. I have a really strong call to action Good tip
Reading Perry Marshall's take on Facebook ads he mentions the importance of the images you use for the ads. The copywriting is still important but NOT as important as you'd be using Adwords. His advice is to use around 5 images for a specific Ad and keep track of the one which converts best. Also, based on the demographic selected (if used) to chose images that relate to it. Good luck guys! Posted via Mobile Device
Depending on what you are trying to achieve images can be a hinderance. In one campaign I had a pic of a baby as the product was aimed at early childhood. This was a mistake I had thousands of clicks from people thinking what a cute baby and wanting to have a look at a bigger pic. Facebook advertising needs to be planned and considered. Jumping in head first can cost you lots of money.
