TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
- 16,105
Nick Shackelford https://twitter.com/iamshackelford/status/1262902262302674945 about why brands should always be putting out deliberate content if their goal is to raise awareness and eventually drive more sales.
He bases his argument on three focal points:
+ Choosing the right channels. Depending on the kind of audience and demographic your business is catering to, here’s the platform break down from his experience:
The answer to this will tell you which channel is right for you.
+ The communication. Nick has three personal brands and here’s how he reaches out to his audience depending on the services he offers:
Business: Structured Social - Agency.
Channels: Podcasts, FB, articles and word of mouth.
Business: Konstant Kreative - Advertising creatives production.
Channels: Podcasts, Twitter, white labeling and word of mouth.
Business: Geekout Edu - Education and live events.
Channels: Facebook, partnerships and word of mouth.
+ Content creation. He recommends podcasts, articles, short form copies and videos, which can be derived from one like Gary Vee does or created individually.
“Build the word of mouth and allow for your brand to carry you through.”
He bases his argument on three focal points:
+ Choosing the right channels. Depending on the kind of audience and demographic your business is catering to, here’s the platform break down from his experience:
- Facebook: A slightly older audience.
- Instagram: A mixed audience.
- Twitter: Adult audience.
- Pinterest: Adult audience and mostly women.
- TikTok: Very young audience.
- Snapchat: An evenly split audience.
The answer to this will tell you which channel is right for you.
+ The communication. Nick has three personal brands and here’s how he reaches out to his audience depending on the services he offers:
Business: Structured Social - Agency.
Channels: Podcasts, FB, articles and word of mouth.
Business: Konstant Kreative - Advertising creatives production.
Channels: Podcasts, Twitter, white labeling and word of mouth.
Business: Geekout Edu - Education and live events.
Channels: Facebook, partnerships and word of mouth.
+ Content creation. He recommends podcasts, articles, short form copies and videos, which can be derived from one like Gary Vee does or created individually.
“Build the word of mouth and allow for your brand to carry you through.”
