I want to increase my brand awareness on my instagram anyone with experience can share with me.
The first thing is to get very clear on
who your ideal avatar is, what you want people to
remember about your brand, and what
values and personality your content should reflect.
For example, I have a parenting account with over
753,000 followers, and I started by focusing on a very specific audience. My content isn’t for just anyone with kids it’s specifically for
parents who are already looking for ways to set boundaries without using violence.
I didn’t talk about boosting self-esteem or doing fun activities with kids I focused specifically on
limits, rules, and structure for children ages 0 to 6, targeting
mothers and fathers aged 25 to 45 who are actively seeking non-violent parenting methods.
That’s just one example, but the key point is:
Your
bio, your username, your pinned posts they should all answer the question:
“What’s in it for me?”
That’s one of many important tips when trying to build strong brand awareness.