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Bounce Rate affecting SEO?

Discussion in 'White Hat SEO' started by samiejg, Feb 21, 2015.

  1. samiejg

    samiejg Senior Member

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    I'm hearing that bounce rates affect SEO rankings. So that makes me wonder about webpages ranking in Google with PPD links. Say if I have a webpage saying "Full version crack XXX software" and they get to it and then click on the download link and they're sent to the affiliate PPD site to do survey, is that good for my bounce rate or bad? Or are there tricks for avoiding negative bounce rate?

    I also know that surveys have low conversion rates so I don't now if that effects bounce rate
     
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  2. xenoxen

    xenoxen Senior Member

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    Yeah bounce rate today is a factor but it isn't the only one factor and it isn't the most important factor ( coz there isn't one). It isn't also a direct factor - if you site ( in most cases ) provide usefull content then use stays on website. Sometimes they visit your site and get what they want from this particular page and left. Google knows that and can't punish your site for that. What if all the websites in top10-20 have similiar bounce rate becuase they all offer PPD things, Google will notice and won't harm your rankings. In my opinion you should do something more to attract user to stay on website. For sure, Google will reward this a few more pints in this complicated Google rankings script.

    Good luck and make quality websites!
     
  3. WritersBlok

    WritersBlok Jr. VIP Jr. VIP

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    Length of time on site probably has more to do with your SERPs than bounce rate.
     
  4. sergey007

    sergey007 Jr. VIP Jr. VIP

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    A few months ago I did a small case study to determine whether bounce rate, and pages per visit affects SEO. I managed to low down my bounce rate and increase ppv by dividing long articles into multiple pages. I definitely see improvements in SERPS right now. So, yes, bounce rate affects seo.
     
  5. Jobdollarr

    Jobdollarr Supreme Member

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    It depends on the arrangement of your website.

    Some visitors visit the same website and guess it is the landing page. So they do not fill up your offer
     
  6. chickensalad

    chickensalad Registered Member

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    Bouncing is when they return empty handed back to Google to try again. In your situatuon your site is actually helping visitors find what they're looking for - G knows this is good.

    If you want people to spend more time poking around your site though, find a way to suggest related posts/download pages - maybe a plugin if you're using WP.
     
  7. Vaspar

    Vaspar Jr. VIP Jr. VIP

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    yes it's affect SEO Rank, If online visitors come visit your webpage home page and close the page or move to the another website like this your website bounce rate will increase
     
  8. kbklash

    kbklash Senior Member

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    It's important for certain sites like your PPD site to have a low bounce rate to get a download from the visitor ,so that you make money, not for search engine rankings.
     
  9. leadsupply

    leadsupply Registered Member

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    Bounce rates vary greatly by industries. A website that delivers exact information that someone is looking for will also likely have high bounce rates ? it doesn?t mean that the visitors didn?t find it useful, but there was simply no need for them to go visit any other page as their found their answer already.
    you will find a number of ways to reduce the bounce rate, which all tend to say the same thing: give your users a better experience! By offering a better user experience.
    Link to related content
    Have an easy to navigate website
    Engage the user by letting him comment
     
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  10. bhcg101

    bhcg101 Junior Member

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    Bounce rates are always going to be higher for thin sites, landing pages etc. If you have a webpage set up where they are going to be redirected to another page off / outside your domain and they aren't visiting at lease "one more page" on your originating domain then yes, you are going to have a high bounce rate. That will definitely have an adverse affect on your website. I'd set up something.. probably through a pop up that leads them to one more page on your website and then redirect them. That will help lower your bounce rate.

     
  11. watsonovedades

    watsonovedades Senior Member

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    I think bounce rate is deff take into consideration by Google team, but in a very little porcentage i assume, not a deal breaker to rank high if you have a strong SEO campaing going
     
  12. wickid

    wickid Junior Member

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    Bouce rate is just a part of the overall site metrics the SERPs take into consideration. The site metric score typically revolves around bounce rate, time on site, and page views per session. As other mentioned, you can do things the white hat way and create content rich sites that users enjoy and find what they are looking for.

    Alternatively, you can use my plugin to reduce your bounce rate, increase time on site and page views per session. Checkout my signature and if you want to test BackJacker for free click the free trial link in the bottom of the first post in the marketplace thread. The site metrics video on the sales thread shows how this software can dramatically reduce bounce rate and increase other site metric scores.