I read the pinned posts but couldn't really find an exact answer on what's the best strategy right now. Two weeks ago I bought an expired domain from GD auctions. It has really nice links and was somewhat related to that project I am going to use it for. It has over a hundred indexed sites on google and I am happy that I managed to get it. I want to use this domain for a money site. I will invest a lot of time into writing content and will do everything white hat from here. At least that's the current plan. What I am currently wondering is, what's the best way to keep as much link juice as possible from all the old backlinks? Since I am not going to use it as a part of a PBN I can't just rebuild the site to it's old looks. I am planning on building something completely new so none of the old content will be on it anymore. Do I 301 redirect those old URLs to the landing page? Or do I just start build everything from the ground up and all the old links pass the juice anyway? What's best practice? Thanks a lot in advance!