Glimpse into my life; GOOD AD COPY I always loved good ad copy even when I was a kid. I actually ordered items advertised in comic books; novelty items achieving amazing results with illustrated proof. I ordered a Hypno Disc when I was probably around 10 so I could hypnotize people and control their thoughts. I?d say I was actually seeking opportunities for personal gains from this ability. I also ordered the Charles Atlas Kinetic Muscle Building System when I was probably about 12. Again, sold on my 100,000th time of seeing the ad and of course I didn?t want any more sand kicked in my face. That poor little guy looked so hopeless. Throughout my life, I have taken time to review most of the sales copy that comes in the mail or in magazines, I not sure why but I do think that I must read because of the ?what if? factor or for the possibility of learning new things. When I find something that particularly suits my needs and isn?t too much money, I give it a go. There?s usually money back guarantee anyway. I read this stuff and actually study it for a bit just to learn. The programs usually seem doable but for some reason, I determine it?s not going to suit me. That?s fine though since I consider the knowledge I gained from reading the materials, regardless of whether I took action on the program or not. Anyone remember William McCorkle? His system was ?Fortunes in Forclosures,? bought it. Didn?t do the business but I thought it was great information. Don Lapre? I bought it. This dude?s for real. I mean, he started in a one bedroom apartment and now he drives luxury cars and lives by the beach. So let?s see. He?s placing small ads in local papers that create quantifiable inquiries leading to sales. Tweak and test a bit. When satisfied, scale up. Now I don?t know who is considered the founder of the whole scale up thing but I?m thinking it goes back to the beginning of time. Consider the dinosaurs, generally bigger was better, in our case more. I was an Amway agent, twice. Stay tuned for part 2.