Boost Your rankings by Diversifying Landing page links

We all know about diversifying anchor text to make our back link profiles appear more natural. But are you taking care and attention to where these links are actually pointing?


Build links to your inner pages to Boost your rankings

I've seen it millions of times. People start to do SEO on their new site and they begin to build backlinks... Great The problem is, they only build back links to their home page. After a few months they have hundreds or even thousands of back links but no rankings! and they wonder what the hell is going on!!

Think about this for a minute... If a website has say 20 pages and 600 backlinks, and 597 of them link to the home page, do you think this looks natural? no it doesn't, but I bet u've probably done this at some point or maybe you are doing it right now.

If your site has 20 pages, then it's fair to say that the majority of your content is on the 19 inner pages. If these 19 pages are not getting any backlinks, then why on earth would Goggle trust your site? Not only does it look totally unnatural to have all of your links pointing to your home page, but it is also telling Google that your site is not that important if nobody is linking to your actual content!!!



So why do we fall into this trap?

This is usually the case....... you make a niche website and you put your main piece of content on your home page and you optimise this page with your keywords. You then monetize this page to try and make money because you want everybody to land of your home page. You then realise that your site needs more content because we have it drummed into us that content is king and that we need more of it on our site! So you go about creating articles around your topic and you post them on your site. You think it's great that you have added an extra 19 pages on content. You sit back and continue to build links to your root domain....

But not much happens

You have nearly 100% of your backlinks going to just 5% of your total content (home page)

This means 95% of your content has no back links!! which = Not Trusted


Evidence

I had an old niche site lying around and it was stuck on page 4, whatever I did, nothing was pushing it up the rankings, so I had a look at my 'top linked' pages, and I found that almost all of my links pointed at my home page. So I set up a couple of campaigns to build links to my inner pages. After a few weeks the site shot up to 12th position... Not bad!! but after a couple of months I got it to page 1, and not only that but it was also receiving more traffic from longer tailed keywords and all of my pages were getting more hits!

My site now has a solid backlink profile with links pointing to all of my pages. The home page now has around 75% of the total links instead of almost 100%

I also spent a bit of time analysing random sites using ahrefs to see what their backlink profiles looked like. I found that the majority of sites that were highly ranked had backlinks pointing to most of their inner pages. I just did a search relating to web 2.0's and the site ranked number 1 for the term I searched had a nice mix of back links throughout the site, in fact, the home page was NOT the most linked to page on his site!!!

Funnily enough, I just Clicked a random search result on page 6, and guess what? All of his 114 links were pointing to his home page!!!!!!


So what should you do?

You've got to build links to your inner pages. There is lots of software and services that provide this. Lets say you are submitting articles to an article directory. If you are allowed to include 3 links then link once to your home page and twice to 2 different inner pages. Mix this up and spin your resource boxes so that all of your inner pages get some links.

Never link to the same page twice from 1 article. Ive seen this a lot. You are allowed 2 links in the resource box so you go and link to your home page twice :banghead: Again this is totally unnatural, don't do it!!

If your site is struggling or you are just starting out then take this into consideration and build a natural looking backlink profile that builds authority to your whole site!!!

Hope this helps

I forgot to mention in the OP, when setting up your campaigns make sure you set it to drip feed your links. Building a ton of links in one go is no good!!

??? what to do and how these data are related if I have the homepage, if its a page with blog posts (10 excerpts) and every day, there is new one.

So every day its there like (almost) new relevant content. (90% of old and 10% of new)

joeiik said:

??? what to do and how these data are related if I have the homepage, if its a page with blog posts (10 excerpts) and every day, there is new one.

So every day its there like (almost) new relevant content. (90% of old and 10% of new)

Click to expand...

It doesn't make a difference, just keep building links to your new content, which will be on different url's. You can also interlink your inner pages to pass some link juice!!!

Yes, while ago I learnt it hard way, my site went off google ranking and I could not figure out what was wrong. When I started posting links to inner pages situation improved with time.
It is been known for long time now though.

ilim72 said:

Yes, while ago I learnt it hard way, my site went off google ranking and I could not figure out what was wrong. When I started posting links to inner pages situation improved with time.
It is been known for long time now though.

Click to expand...

Yes it has been known for a long time, but people still seem to neglect it..... hopefully they will take note after reading this thread

It doesn't do you any harm to link to your homepage from inner pages either. If you want your site links to show in google, linking to inner pages and good traffic are a must.

cloakndagger2 said:

It doesn't do you any harm to link to your homepage from inner pages either. If you want your site links to show in google, linking to inner pages and good traffic are a must.

Click to expand...

Yes another good point, just a couple of links to your home page from inner pages will do you good!

Anyone else seen an improvement in rankings by doing this?

I can say this helped as well as interlinking pages together that are relative to the subject of the article. Plus it's also hard to optimize the homepage for specific keywords. I also found a couple of my inner page gained some authority and increased in PR

Vesania said:

I can say this helped as well as interlinking pages together that are relative to the subject of the article. Plus it's also hard to optimize the homepage for specific keywords. I also found a couple of my inner page gained some authority and increased in PR

Click to expand...

Good stuff! this is what its about. I have recently built a few backlinks to a couple of my inner pages and it improved the rankings for them pages + my home page

This thread is true. Most people hate doing it though because the waste of time building to non-converting pages. But you have to.

Did lots of wastage of money and time by committing the same mistake. Would be of great help to newbies of SEO.

Good post, OP! Would like to share few info myself while I am doing link building to my site.

- Example: Suppose, you have created a website on shampoo niche -- The website is about 10 pages targeting sub kws -- Your main kw is Best shampoo - Sub kws are like best shampoo for curly hair, how to buy nizoral shampoo, best shampoo for dry hair etc... (Target money kws always that gets you nice conversion as soon as you get the ranking) -- Now, build some back links (Web 2.0 links - PBN links for Tier 1 and Build some back links to tier 1 like, social bookmaking, blog comment, social backbone etc..) Now, you will see the ranking these posts in three weeks max. As soon as the first tier posts getting ranks, your main kw gets ranking automatically. - Below are the few points that you need to keep in mind.

- Target your main kw in Tier 1 (Use anchor text of your money site main Title that covers your main kw, naked URL and Main URL without extension)

- Your first tier contents must be written by hand and very well as well.

- Build some back links to these posts (meant first tier) (In tier 2, use sub kws and generic kws as anchor text)

Useful information to help stabilize rankings.

Search in Google and find this Thread. I think it is good thread for newbie in SEO as me. Thank you very much