BHW, Check this site out, www.givetrust.org. They are in beta so it's free. They track any charity you give money to, even an amount as small as 100$. They then give you a seal, and watch your conversions skyrocket. I'm currently using it on tutorsly.com, and it's raised my conversions over 15% in the first couple weeks. All the guys want is your sales conversions numbers before and after using givetrust.org. They aren't charging right now! Get in and check it out, while it's still free. I'm not getting paid, or anything for doing this. I just think it's a great product.