it's been said that bold keywords help seo. but what if you want to bold an entire sentence (for reading purposes) that includes an array of keywords? for example, in the sentence: my keyword is weight-loss, but i want to bold more than just the word weight-loss. i would normally include bold tags at the beginning and end of the sentence. but if i instead used this method: my keyword is weight-lost, but i want to bold more than just the word weight-loss would that yield better results? or does it not matter?