BM Warmup Duration

ClicksInDark

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How long are you guys warming up BMs before launching anything serious? Just trying to avoid another flag fest.
 
How long are you guys warming up BMs before launching anything serious? Just trying to avoid another flag fest.
For most, the sweet spot is 3–7 days of light, compliant spend before going heavy.
Day 1–2: Run safe traffic or engagement ads to neutral pages, no aggressive CTAs.
Day 3–5: Gradually increase budget 20–30%, still on white-hat offers.
Day 6–7: Start blending in your pre-launch test creatives.
Some skip this entirely by renting aged/warmed BMs — avoids the “trust build” period and reduces flag risk right out of the gate.
 
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