I've held back from asking about this for a while, because I figured one of the algo updates would have taken care of things, but that's not the case, so hopefully you guys might be able to shed some light on this. There's a university student with a blogspot based blog (with a normal URL that is only his name) that is currently outranking just about everyone within my niche. I've looked into his backlink profile and he has more than 10 thousand links to his site, and the majority of them are because his posts get pulled into the sidebar / blog feed of other blogspot based sites. I've analyzed his anchor text, and for the most part it's all pretty natural; there are very few instances where the anchor text used matched for some of the search terms he's ranking for. As I write this I can't help but think to myself that perhaps emulating his "natural backlinking strategy" would help out my sites, but I have no idea how he's ranking so well when so many of his links are from blogspot sidebars. Has anyone else encountered this? Also; would this be a good approach to take on my own (presumably via RSS feed)? I don't think the domains he's linked from are actually placing his link there, I think his blog's link is being automatically placed into contextually relevant blogs. Is it possible to do this with a non-blogspot site?