Since you are asking about the future of blogging, I think the future of blogging is the same as it was a few years back.
Blogging in of itself will not go away.
The Internet is still in large parts text.
For the most part, search engines still use text signals to index and rank content.
On this front, blogging is not going to go away anytime soon.
But with that said, effective blogging (and I'm talking about money-making blogging here) must keep up with the times when it comes to content format.
This is why I highly recommend anyone reading any of my posts to "blog through repurposing."
What I mean by this is that first, you should shoot a video.
Now you may be thinking that you're not exactly good-looking, but you don't have to show your face.
You can just whip out a microphone, look at your notes, and just open your mouth and speak out your blog posts.
That's what I do all the time.
This is called dictablogging or dictation blogging.
I went from blogging at a rate of 2000 words per day to more than 24,000 words per day!
I'm not a super genius.
I'm just used to the process.
I also have a good idea of what I'm going to say.
And by shooting a video or audio, you hypercharge your blogging efforts.
Here's how I do it.
I do my research and write out a very short outline very quickly.
This doesn't take me more than two minutes.
Then I whip out my blue, Yeti microphone and just quickly review my notes or what I'm going to blog about.
All these ideas come rushing back, and the more I look at my notes up and down quickly, the more a structure emerges in my mind.
And since I've done this hundreds, if not thousands, of times before, I get a rough outline of what I'm going to say, how much time I'm going to spend on each point, and when to move on to the next point and the point after that.
And once everything starts to click in my mind, I open my mouth and start dictating.
And just like that, after a few minutes, I'm done.
To just give you a rough idea of the content that you can produce with this method, if I dictate for around five minutes, I usually get around 600–700 words.
If I dictate ten minutes — sometimes I come in at a thousand words up to 1,200 words.
If I really push myself, sometimes I hit 1,300 words.
It really all depends on the quality of the mental images as well as the internal logic of the stuff that you are thinking about and talking about on the fly.
It also depends on the quality of your outline and how well you've mastered the stuff that you will be talking about.
But you get the point!
Unlike writing, where you write a paragraph and then by the time you get to the final sentence, you get this almost irresistible urge to go back and delete everything because you've figured out a new way or better way of saying things.
With dictation, once you say something, you're done!
You move on to the next point and the point after that, and the point after that, and before you know it, your blog post is complete.
So that's how I do things.
I dictate my blog post and then hire somebody to match the blog post with either video clips or images, or a combination of both.
They also put some background music that is royalty-free.
I upload the video to my YouTube channel.
I tag it with my target keyword.
I then have the video transcribed, and I have myself a blog post.
I filter the blog post through tools like Frase or Surfer SEO to maximize the SEO value of the post.
I interlink the transcript using target keywords that are labels or filenames of my previous posts.
I make sure that the content I'm linking to actually enhances whatever content I'm linking from.
I also use calls to action when linking.
I don't just take a keyword and hyperlink it.
That will take you nowhere.
Once I've published the formatted and processed transcript, I then strip down the script, and I have myself tweets, Quora questions and answers, and other pieces of content that I can publish on different platforms.
I also take the video and edit it down, and I have myself several TikTok clips.
I also use the same clips for YouTube shorts.
I hope you get the point here.
The point is simple: Work once but benefit from the same amount of work many times over.
This is a different way of restating the idea behind passive income.
Unlike a typical job where you're expected to put in the work or else you don't get paid, with passive income, you work once to create a digital asset.
And when people interact with that asset and end up doing something that you get paid for — maybe clicking an ad and buying something, filling out a form, or whatever else — you have basically made money without having to put in additional new work.
This should be your holy grail if you're working online.
Stop trading your time for money.
Instead, turn your time into assets that will continue to pay you long into the future, and dictation blogging or dictablogging is a key part of that process.