For blogging success, you have to pick the right niche.
All niches are not the same.
Some pay less but have a lot of traffic; others have fairly low levels of traffic but pay a lot more per click.
Filter your niches.
Also, pay close attention to how competitive or saturated the niches are.
Once you have this figured out, focus on value.
Ask yourself, “If I was the target audience for this niche, what kind of information would I be looking for? How would I like to be talked to?”
Look for questions that they would normally ask.
Here’s a tip that I'm doing a case study on.
Look for questions that tools like Ahrefs, Semrush, and Google Keyword Planner tool say have very little traffic, low traffic, or zero traffic.
Compile a massive list of all those questions or keywords.
Make sure that they are Google auto-suggest terms, though. In other words, people should actually be using these terms—don’t just make them up.
The next step is to do actual searches for these by typing them into Google.
What kind of results do you see? Do the results directly answer the search intent behind the question or the keyword?
If no, collect them.
This is how you build a nice list of topics and keywords that you can build your blog on.
Deliver solid value, and you own the traffic for each of those questions or keywords.
Now, you may be thinking, “Well, Google tells me that there's zero traffic.”
And that may be true! There may be only ten people searching for that.
But if you have hundreds—if not thousands—of these keywords, you lock in on them.
You get their traffic because nobody’s bothering with producing content for them.
Do you see the logic behind this? This is how a lot of people get around long sandbox times for Google.
Usually, it takes several months, if not a year and a half, to get out of the sandbox.
If you want to bounce out of there, focus on stuff that people don't target.