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Blogging Site Marketing Plan

Discussion in 'Blogging' started by brainstorm1, Nov 28, 2012.

  1. brainstorm1

    brainstorm1 Jr. VIP Jr. VIP Premium Member

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    Occupation:
    IM full time
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    Deep south
    I'm starting a blog/website that is actually related to my passion and I wanted to get BHW's opinion on a marketing strategy. The site is a blog about self-development including topics on diet, exercise, but also mentality like willpower, leadership, ego etc. I spend countless hours reading books, watching videos etc., so this is actually a high quality content site that will not be monetized at all for a while. When I do it will be through cheap e-books or speaking / life coach opportunities.

    Nonetheless, to get the message out there and help other people, the biggest issue is going to be marketing. I want to do the marketing in a way that is going to get the right kind of traffic (obviously). I doubt SEO will factor much into this simply because a lot of niches are dominated already. I could try to do SEO on very specific articles for very specific KW, but I'll have a look at that later on.

    Right now my main plan of attack, once I get the site layout finished and a quicker host with some content, is this:
    - Post on subsections of both Digg, Reddit, Hacker News etc. in order to get some traffic through relevant sources
    - Try to get some guest posts on relevant blogs in the industry
    - Create a pinterest account with motivational photos that might garner traffic
    - Use photos on Facebook to get followers and traffic

    Otherwise, I am kind of at a loss about how to really market this on my own without spending a lot of money. Does anyone have any ideas? Anyone have ideas how to get Digg/Reddit posts to the top? Will I have to make a ton of accounts to upvote or is there another way?

    Also, is there a way to get to the top of pinterest? I'm looking for either bots or methods. I'm open to suggestions and just trying to do my best to get the message out there in a non-spammy, non-intrusive way. Thanks guys!
     
  2. veheme

    veheme Elite Member

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    I doubt you'd get much attention by simply posting posts. For niches like these, I've seen many strategies that worked and they did it along the lines of campaigns: "My Journey To 140 pounds" or blah blah.

    Stories inspire and it motivates them to check day by day in search of inspiration. Simply putting up posts about motivation and sharing it in social networking sites will do good in my opinion but not near the buzz that the journeys/campaigns make.

    Source: Number of JOURNEY threads in BHW