I bought BMD just the other day and am still in the planning/watching videos stage to learn what I have to do. The welcome email for BMD has a link to watch the training instead of watching inside the app window itself.
Since I am new at that kind of software, I would say there was a few ah-hah moments realizing that this was how I got my arse handed to me on product launches and the others passing me in the serps. I have other products I use, but nothing the same as this.