This question is actually easy to answer.
Run a search on your target keywords, look at the piece of content that ranks in the top three, and pay attention to their content, structure, and what they talk about.
That is your answer.
Instead of posing an open-ended question, such as what performs best, look at the actual performance of your competitors and ask yourself if you can come up with something better.
The answer should be yes.
Here's how I do it: I look to create something more comprehensive.
This means I will combine everything in one article instead of having customers piece information from different pages.
The customers do not have to go to another page.
The second thing I insist on is that the information must be up-to-date.
You cannot blow your credibility by offering outdated information.
The third key factor is structure.
Your stuff must be easy to read; sentences and paragraphs must be short.
You have to write at a basic English level.
People are not looking to be lectured by a professor.
They want something written in plain English.
The fourth factor you have to wrap your head around is formatting.
Your stuff must be easy to scan because people are in a hurry.
This means that the value or the main message you want to get across must be picked up by the person clicking on your link in seconds.
If you don't do that, the user experience will likely suffer, and Google will algorithmically penalize you in the rankings sooner rather than later.