Blog collaboration question

wlafiga

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hello, I run an e-commerce and I’m searching for blog affiliates that can advertise my e-com products in their blog.

I contacted one blog for his article, already published, that fits my products 100%.

This article has 200-300 daily visits and he is asking me to give an offer for the collab.
Since I only had collaborations on % on every sale (10% on sale), I also proposed it but he wants a one time payment…

With 200-300 daily visit (he sent me google analytics screenshot), how much should I offer?

Thanks in advance for your help!
 
With 200-300 daily visit (he sent me google analytics screenshot), how much should I offer?
this depends on a few important things:

- your products' conversion rates
- your products' prices
- the click-through rate of that person's visitors on your links (which further depends on how good the content is, how relevant the products are to the content, how good the CTAs / banners are, etc)

I think you've made him a very good offer and that he should take it as not even Amazon offers 10% commissions on their products... not on most of them anyway, I think that some products do offer 10% and higher commissions...

Anyway, if he's not happy with this arrangement I think either he's too newbie and doesn't understand how these things work, or your products are low cost therefore the 10% commission is not attractive enough for him (tough luck then).... either of these is probably happening, in which case - if you really want to make a deal with him - you have to either explain to him how these things work and offer him a little extra (say 12% instead of 10%) and tell him "take it or leave it", or - in case that he does understand how this works but really wants that fixed amount - you can make him an offer based on what you're comfortable paying based on the 3 variables above.

Like, for example, let's say that hypothetically...

- your products conversion rates are 8% (so, for every 100 visitors that you get 8 of them will buy your products)
- your product sells for $25
- the click-through rate (assuming one of the good case scenarios) is 20%

Based on these numbers (and based on the best case scenario of 300 people visiting that article each month), you can expect 15% x 300 = 45 of those people click on his affiliate links to get to your store, and out of these 45 people roughly 4 of them make a purchase, earning you $100.

If you were OK with paying 10% of this number to your affiliate in commissions (so, $10) but he's not happy with this number, you can offer him $20 per month, and incur the loss yourself but make up for this initial loss by having better customer / lead retention and conversion on backend (via email lists, promotions, etc).

It might cost you double initially, yes. But if your sales funnels are in place and convert well, you can easily recover this loss later on, and turn an even bigger profit if the traffic of that guy is good.

So, you have to do the math yourself and figure out a scenario in which you can't lose (that much, and initially), while - at the same time - explain to that guy that you're offering him twice of what the norm in the industry is, and if he wants more than this he should at least guarantee a minimum number of clicks (that YOU set, of course) on his affiliate links, otherwise you can't make a deal that's profitable for both of you. And if he doesn't understand this... well, tough luck then... I don't think you can do too much to convince greedy people, so you should move on...

But anyway, these are just my thoughts based on the little info I have about your products, with different numbers things might be different.

Hope this helps somehow...
 
Last edited:
this depends on a few important things:

- your products' conversion rates
- your products' prices
- the click-through rate of that person's visitors on your links (which further depends on how good the content is, how relevant the products are to the content, how good the CTAs / banners are, etc)

I think you've made him a very good offer and that he should take it as not even Amazon offers 10% commissions on their products... not on most of them anyway, I think that some products do offer 10% and higher commissions...

Anyway, if he's not happy with this arrangement I think either he's too newbie and doesn't understand how these things work, or your products are low cost therefore the 10% commission is not attractive enough for him (tough luck then).... either of these is probably happening, in which case - if you really want to make a deal with him - you have to either explain to him how these things work and offer him a little extra (say 12% instead of 10%) and tell him "take it or leave it", or - in case that he does understand how this works but really wants that fixed amount - you can make him an offer based on what you're comfortable paying based on the 3 variables above.

Like, for example, let's say that hypothetically...

- your products conversion rates are 8% (so, for every 100 visitors that you get 8 of them will buy your products)
- your product sells for $25
- the click-through rate (assuming one of the good case scenarios) is 20%

Based on these numbers (and based on the best case scenario of 300 people visiting that article each month), you can expect 15% x 300 = 45 of those people click on his affiliate links to get to your store, and out of these 45 people roughly 4 of them make a purchase, earning you $100.

If you were OK with paying 10% of this number to your affiliate in commissions (so, $10) but he's not happy with this number, you can offer him $20 per month, and incur the loss yourself but make up for this initial loss by having better customer / lead retention and conversion on backend (via email lists, promotions, etc).

It might cost you double initially, yes. But if your sales funnels are in place and convert well, you can easily recover this loss later on, and turn an even bigger profit if the traffic of that guy is good.

So, you have to do the math yourself and figure out a scenario in which you can't lose (that much, and initially), while - at the same time - explain to that guy that you're offering him twice of what the norm in the industry is, and if he wants more than this he should at least guarantee a minimum number of clicks (that YOU set, of course) on his affiliate links, otherwise you can't make a deal that's profitable for both of you. And if he doesn't understand this... well, tough luck then... I don't think you can do too much to convince greedy people, so you should move on...

But anyway, these are just my thoughts based on the little info I have about your products, with different numbers things might be different.

Hope this helps somehow...
thanks for the valuable tips bro, really appreciated
 
There are specific platforms for this purpose. If you can signup on such a platform where you can offer commission and sell products, things will become easy.

If you reach out to bloggers in general then they will charge you a one time fee, because the general idea of a blogger is to give you a link which will help your SEO. Think on it, if you manage to get a permanent link then for years you can get conversions which will eventually work out in your favor.
 
There are specific platforms for this purpose. If you can signup on such a platform where you can offer commission and sell products, things will become easy.

If you reach out to bloggers in general then they will charge you a one time fee, because the general idea of a blogger is to give you a link which will help your SEO. Think on it, if you manage to get a permanent link then for years you can get conversions which will eventually work out in your favor.
do you know some of this platforms? but I operate in italy only.
 
this depends on a few important things:

- your products' conversion rates
- your products' prices
- the click-through rate of that person's visitors on your links (which further depends on how good the content is, how relevant the products are to the content, how good the CTAs / banners are, etc)

I think you've made him a very good offer and that he should take it as not even Amazon offers 10% commissions on their products... not on most of them anyway, I think that some products do offer 10% and higher commissions...

Anyway, if he's not happy with this arrangement I think either he's too newbie and doesn't understand how these things work, or your products are low cost therefore the 10% commission is not attractive enough for him (tough luck then).... either of these is probably happening, in which case - if you really want to make a deal with him - you have to either explain to him how these things work and offer him a little extra (say 12% instead of 10%) and tell him "take it or leave it", or - in case that he does understand how this works but really wants that fixed amount - you can make him an offer based on what you're comfortable paying based on the 3 variables above.

Like, for example, let's say that hypothetically...

- your products conversion rates are 8% (so, for every 100 visitors that you get 8 of them will buy your products)
- your product sells for $25
- the click-through rate (assuming one of the good case scenarios) is 20%

Based on these numbers (and based on the best case scenario of 300 people visiting that article each month), you can expect 15% x 300 = 45 of those people click on his affiliate links to get to your store, and out of these 45 people roughly 4 of them make a purchase, earning you $100.

If you were OK with paying 10% of this number to your affiliate in commissions (so, $10) but he's not happy with this number, you can offer him $20 per month, and incur the loss yourself but make up for this initial loss by having better customer / lead retention and conversion on backend (via email lists, promotions, etc).

It might cost you double initially, yes. But if your sales funnels are in place and convert well, you can easily recover this loss later on, and turn an even bigger profit if the traffic of that guy is good.

So, you have to do the math yourself and figure out a scenario in which you can't lose (that much, and initially), while - at the same time - explain to that guy that you're offering him twice of what the norm in the industry is, and if he wants more than this he should at least guarantee a minimum number of clicks (that YOU set, of course) on his affiliate links, otherwise you can't make a deal that's profitable for both of you. And if he doesn't understand this... well, tough luck then... I don't think you can do too much to convince greedy people, so you should move on...

But anyway, these are just my thoughts based on the little info I have about your products, with different numbers things might be different.

Hope this helps somehow...
great insiteful reply from a great member
 
do you know some of this platforms? but I operate in italy only.
Search it, there's many platforms. Most platforms are choosy and it isn't easy to get into any platform so you will need to research and apply on the platforms one by one and and in time you will see that a few of the platforms have approved you.
 
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