Blog and ecom shop together or separately?

feelfreeto

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If you had an ecom store using Shopify and wanted to promote it using informational articles in the same niche, would you create a blog on a separate domain/platform (on Wordpress), or would you publish articles on Shopify using URL structure site.com/blog or smth?
 
Is there a specific reason you are considering running 2 CMS on your website?

If the website's main purpose is to be a shop, in most situations I would say you should just use /blog/
Most shops don't need such a huge blog with 100 perfectly organized categories, etc.
It's usually just used for inbound content marketing purposes.
Unless you have a specific reason for wanting to use 2 different CMS, then I would probably advise against it in most situations.

But just for the sake of the argument, if it was a blog with an attached shop (sort of the opposite of what you are doing), then you may notice that the attached shop is lacking organizational structure because in that situation, it is usually just one page. It may not convert very well because it may be a bit hard to use, particularly on mobile phones and tablets. In this situation, I could see somebody maybe wanting to have a shop(dot)domain(dot)com

Just my opinion.
 
Is there a specific reason you are considering running 2 CMS on your website?

If the website's main purpose is to be a shop, in most situations I would say you should just use /blog/
Most shops don't need such a huge blog with 100 perfectly organized categories, etc.
It's usually just used for inbound content marketing purposes.
Unless you have a specific reason for wanting to use 2 different CMS, then I would probably advise against it in most situations.

But just for the sake of the argument, if it was a blog with an attached shop (sort of the opposite of what you are doing), then you may notice that the attached shop is lacking organizational structure because in that situation, it is usually just one page. It may not convert very well because it may be a bit hard to use, particularly on mobile phones and tablets. In this situation, I could see somebody maybe wanting to have a shop(dot)domain(dot)com

Just my opinion.

By separately I meant to have a blog on a different domain/subdomain and hosting. Or as you suggested shop.site.com.

Another question is - if you keep all on one domain and you have a blog using URL structure site.com/blog, and eventually you decide to close the shop and move your blog from shopify to wordpress keeping the same domain name. So the question - will you keep SERP positions in this scenario after moving the blog from one CMS to another? Considering that you keep all the URLs with no change.
 
Better to have blog on shop.com/blog as you will get link juice to main domain.

If you decide to close shopify, you will need to move blog to wordpress or other platform.

This will not affect SERP if you keep structure same.
 
Better to have blog on shop.com/blog as you will get link juice to main domain.

If you decide to close shopify, you will need to move blog to wordpress or other platform.

This will not affect SERP if you keep structure same.
Thanks man, you cleared all my doubts.
 
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