Joined this forum recently. Loving it so far. Love how active it is. Anyway. I understand the difference between White and Black hat SEO. But what I'm wondering is does it make sense to use Black hat tactics on sites that you want to be viable for a long period of time? Or is it best to use black hat on sites you wanna turn and burn. Also will google penalize you for being linked to by sites that are very spammy, or will it end up just not counting towards your page rankings? There is a lot of conflicting information in books, and this forum has so much info I don't know where to start. But a book called outsmarting google says that google secretly uses trust rank and that page rank isn't really that important. But my bottom line question is can black hat be a long term strategy? Or does it require that you constantly make new sites because eventually you're garunteed to be banned?