Black Friday + Facebook ads?

Hello, Black Friday is coming so i need some advice, my previous campaign to drive people to my SHOPIFY store has failed (i spend around 5 dollars per day), but i heard that people get a lot of customers from facebook ads.

So, my question is, what type of ads do you use to drive people on your SHOPIFY store from Facebook?

Is it Traffic? Video? Which one do you choose? How much do you spend? Please throw a tip or two about audience, how do you target audience? (i tried pages that they like close to what i sell but they are still millions) Canada USA and UK are a lot of people, how do you compress them?

P.S Yes my products sell, i sell them on etsy with sucess.

P.S 2 My niche is art, i have around 55 items on my shop (15 sell like crazy)

Thanks!

anyone?

Your questions are extremely broad, run some test campaigns (usually around 4-5x the value of a conversion) and track everything and make optimizations from the data you gather.

(i tried pages that they like close to what i sell but they are still millions) Canada USA and UK are a lot of people, how do you compress them? - Use AND, so instead of targeting people who like one of the pages in the millions, refine the audience by targeting the people who like all of the pages in your targeting criteria, not just one of them

yup, the old man's right^ The thing is facebook like google, gives you some fake link clicks. Just to make extra money, that's why a lot of your conversions might not be so effective. BUT that's where your copy has to come into play. You have to intrigue and target people who are actually going to buy, by making sure they know they're going to your page to buy otherwise you're going to get a lot of clicks from people just trying to see what the hell your ads all about and then they're going to exit out. I tried it with my shop usponchi.com and it's worked when i a/b tested the copy one did better than the other so i put more money in there.

Total Noob said:

Your questions are extremely broad, run some test campaigns (usually around 4-5x the value of a conversion) and track everything and make optimizations from the data you gather.

(i tried pages that they like close to what i sell but they are still millions) Canada USA and UK are a lot of people, how do you compress them? - Use AND, so instead of targeting people who like one of the pages in the millions, refine the audience by targeting the people who like all of the pages in your targeting criteria, not just one of them

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Wow!!! Great advices old man!!!

There are many courses here for facebook ads and Shopify or ecom

king master said:

There are many courses here for facebook ads and Shopify or ecom

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really? i will search for them! Hope they are not outdated!