- Jun 13, 2022
- 225
- 117
In the last few months, Microsoft Bing has quietly launched a new retail marketplace to compete against Google.
Like Google Shopping. Sellers set up their storefronts and Bing handles the payments. Bing will also allow sellers to promote their products through advertising. They’ll use LinkedIn’s audience data (which Microsoft owns), as well as an additional tool to help advertisers manage ad prices.
What’s the difference. Bing claims it is better than Google Shopping at helping people discover products they might be interested in, because Bing lets people set their shopping preferences to show relevant products. For example, someone can choose to see fitness products or electronics. Google Shopping ranks products with its algorithm that uses factors like what terms people search for and what they’ve looked at in the past.
More details here
To me it already sounds better than Google Shopping, but the main drawback is that Bing has about 25% of the total search volume, whereas Google has 60%.
Like Google Shopping. Sellers set up their storefronts and Bing handles the payments. Bing will also allow sellers to promote their products through advertising. They’ll use LinkedIn’s audience data (which Microsoft owns), as well as an additional tool to help advertisers manage ad prices.
What’s the difference. Bing claims it is better than Google Shopping at helping people discover products they might be interested in, because Bing lets people set their shopping preferences to show relevant products. For example, someone can choose to see fitness products or electronics. Google Shopping ranks products with its algorithm that uses factors like what terms people search for and what they’ve looked at in the past.
More details here
To me it already sounds better than Google Shopping, but the main drawback is that Bing has about 25% of the total search volume, whereas Google has 60%.