Bing vs Google - do visitor numbers really matter?

I'm watching this for a while now and I think that Bing is at least as relevant as Google and should get the same attention from SEOs.

Why I believe this is because I made the experience that even if you get way less visitors from Bing the conversion percentage is way higher compared to Google and you make the same amount of money from it.

Here is the possible reason for this:
Since Win10 Microsoft tries to push Bing on their users more and more on their platforms. Experienced users switch over to Google and don't use the preset Bing. Unexperienced still use Bing and "fall" for the advertising on website more easier. They don't have developed such a banner blindness and it's easier to sell to them.

Now, I never made a study out of this so I can't say how niche relevant it is but I'm sure I make make the same money from Bing as from Google if I'm #1 in both engines on a keyword so better keep your eyes on this.

This is an interesting insight, you have a good point. Of course, we have to test it to prove it. I will definitely wait for your update. Best of luck!

Phoebe

I'm ranking higher on certain keywords on Bing. Never forget to submit your website on it.

Not at all to be honest. While I agree that the conversion is a little better, it's not necessarily enough to match the difference in the market share.

With that being sais, I have a website that got deindexed two years ago and still brings in leads from Bing, although it only makes around 15% of what it would've been making with Google traffic now.

Bing has a long way to go but if you can take advantage of it too then why not?