This could give Bing an opportunity to take some market share from G.
- Microsoft plans to update its Bing search engine with artificial intelligence from OpenAI's ChatGPT chatbot to improve search results.
- The new feature is expected to launch by the end of March and is intended to give Microsoft a competitive edge over Google.
- Microsoft made a $1 billion investment in OpenAI in 2019, and the two companies have been collaborating on integrating GPT into Bing since then.