rjd1265
Regular Member
- Nov 6, 2014
- 310
- 286
How much money did you start with?
About $200 in testing this niche
Well done on your success. That's an impressive ROI.
I have some questions.
1. How many keywords did you bid on when creating your campaign?
2. When setting your keyword bids, do you bid the amount that Bing recommends i.e. first page bid or do you have your own criteria for deciding the amount to bid?
3. Do you bid on broad, phrase or exact match type?
4. Did you optimize your landing page to get a good quality score on Bing or did you not consider that?
5. What do you find gets the best CTR from your landing page to the offer? Is it using in-text links or buttons, or do you use both?
1. 230 (115 Phrase and 115 Exact) These were done in 5 different ad groups
2. I always start my bids at $1.00 then each day decrease about $.10....I never get charged $1.00 but it ensures top spots and a good CTR which in the long run makes the CPC low
3. Exact and Phrase only
4. I used the keywords throughout my landing page, yes. To do this 100% correct you should have a landing page for each ad group and those KW should be your title of your landing page...I just did not do that yet
5. I use both and here is the funny thing. I had a button near the top (above the fold) and a text link at the bottom. The text link got the most sales. I changed the two so the button was at the bottom and that got the most sales. So all in all, the what ever style of link I put at the bottom is the one that converts the best which tells me people are at least going all the way through my site.
Keep in mind, I do NOT bid on ads during the day. People are at work and browse on their lunch break or while working but do not tend to purchase at these times..My testing has proven this to be 100% correct.