Hello, I'm looking to get into promoting my ads. I was wondering, which is better, Bing Ads or Adwords? Or, if one isn't better than the other, what good traits does each one have? And how should I go about putting in my keywords? For example, if I had a money making guide, would I put in three different keywords ("money" "making" "guide"), or just one large keyword ("money making guide")? And for each of these, starting off, what's a decent sized budget to start off with?