Bing Ads Low Quality Score

Does the quality Score on Bing Ads affect the placement of my ads. For some reason despite my sites being pretty good quality (in my opinion) and my keywords being relevant, I have quality scores of either 1/10 or 2/10 and I'm not getting any impressions shown.

I have bid rather large amounts too and still am failing to get any impressions (except for one site, which gets lots, don't understand).

Anyway, does anyone know anything about the quality score at Bing Ads and whether or not it impact's my ad's placement.

TheViceroy said:

Does the quality Score on Bing Ads affect the placement of my ads. For some reason despite my sites being pretty good quality (in my opinion) and my keywords being relevant, I have quality scores of either 1/10 or 2/10 and I'm not getting any impressions shown.

I have bid rather large amounts too and still am failing to get any impressions (except for one site, which gets lots, don't understand).

Anyway, does anyone know anything about the quality score at Bing Ads and whether or not it impact's my ad's placement.

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I am not sure but as far as i can understand quality score helps you in reducing your CPC . Don't know the effect on ad placement . And as far as increasing quality score is concerned . You can increase that by including the same keywords in your landing page that of the campaigns .

you probably wanna change your landing page and increase bids

In my experience - yes, it does impact impressions. Just went through a big cleanup last week of my account to try and get those QS back up and the traffic responded accordingly. Check Bing's help section - they pretty much tell you exactly what you need to do and the interface breaks down why your quality score is low in excruciating detail (Landing page/user experience/keyword relevance). There really isn't any reason with them to have a low QS unless your CTR sucks (there are ways around that) or you don't control the landing page (ways around that, too)

Yes, change your landing page because you are loosing money.

i have an idea and i'd be willing to spend time and money to make it work... (skype: caffeineclicks)

what if you were to take your keywords,
categorize them...
put each category of keywords into its own group.
give each ad group its own URL.
Pass the keyword they click on to a script that triggers different keywords to appear on page.

(not exactly that... but something like that)