Bing Ads lead gen - am I targeting wrong audience?

Have you looked at the search terms report? Sometimes the keywords look fine, but the actual queries triggering ads are not a great fit.
 
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Try checking search terms, adding negative keywords, and using audience filters because bad traffic usually comes from irrelevant queries.
 
CosmicBanana said:
Hey,
Running a lead gen campaign on Bing Ads, getting clicks but leads quality is really bad. Client is complaining leads are not converting on their end.
Tried changing keywords but same result.
Anyone here who runs lead gen on Bing, how do you filter out bad traffic? Any specific audience settings you use?
Thanks
Click to expand...
Try narrowing the audience by location, device, and time of day. Sometimes low quality leads come from specific segments that can be excluded.
 
i think you can try focusing on exact keywords and tracking which traffic brings real leads and also thhen cut the sources that bring bad leads.
 
check your publisher website report. bing syndicated search partners is almost always where the garbage traffic comes from. they make it hard to opt out now but you can extract the bad domains and add them as exclusions. also if bots are spamming your forms, add a simple honeypot or cloudflare turnstile. another thing is bing autofill... it pushes a lot of dead emails from old microsoft accounts, so disabling autofill on your landing page forms stops people from just clicking submit with fake info.
 
Add negative keywords from the bad search terms and exclude low quality locations. That should help clean the traffic.
 
I’d check the search terms report first, not just keywords. sometimes Bing brings a lot of broad or low intent traffic even when the keywords look fine.
try adding more negative keywords and separate high intent keywords into their own campaign. also check device, location and audience network traffic because bad leads can come from there too.
 
yes i think you should try adding negative keywords and check which search terms bring bad leads and also test different audience settings and then track which keywords bring better leads.
 
tbh if your keywords are tight and you still get junk, look at your landing page form. if it is too easy to fill out you just get bots and junk autofills. try adding a multi step form or a custom question that forces them to actually type something. also make sure you set microsoft audience network bids to -100% because that network is basically a money pit for lead gen.
 
you can try adding negative keywords and checking the search terms report regularly because this usually helps filter out the low-quality traffic.
 
check your location targeting settings... bing defaults to "people in, searching for, or showing interest in" your targeted locations. if you dont change that to "people physically in" you get hammered by click farms and junk from outside your area. also if you are using those native bing lead forms, turn them off and send them to your site instead. those native forms are basically bot magnets.
 
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