Bing Ads is 90% bot traffic? My bounce rate is insane.

C

ClickDominator

Newbie
Joined
Dec 22, 2025
Messages
28
Reaction score
11
I tried Bing because Google was too expensive. The CPC is very cheap ($0.20), but everyone leaves my site in 1 second. Google Analytics shows 95% bounce rate. Is Bing just full of bots or am I doing something wrong?
 
Advertise on BHW
Slow load times, poor mobile experience, or a lack of clear navigation can cause instant bounces even from relevant clicks
 
Bing traffic isn’t all bots, but small volumes plus slow pages or bad UX will tank bounce rates fast.
 
Bing Ads has a higher proportion of bot/invalid traffic, especially on the Audience Network. Exclude the Audience Network and partner sites, and focus on search ads only with exact match keywords. Also, implement click fraud protection and monitor your placement reports to block junk sites manually.
 
Turn off the partener option traffic. THe bing has quite decent traffic if you turn that option down and make sure the cpc is not the lowest possible because that will give you lower quality traffic . Also you should check your website if load fast, make sure don't have some restrictions when peoples try to access it and be straight forward and the UI to work on mobile proper. This should make your bounce rate better
 
Bing is notorious for this, make sure to change your Ad Distribution to "Microsoft sites only" because the "Audience Network" is basically all bots.
 
Turn off "Audience Network" and "Search Partners" in your settings; that’s where the bots live.
 
Low CPC often brings low-quality traffic, refine targeting and landing pages to reduce bounce.
 
Same experience when running Bing ads, my impression was that it is mostly bots, not everyone, but mostly yes, not worth, there is a reason why it is cheap. They enable the Display network on default, even when turned off (having search only), it was still the same.
 
ClickDominator said:
I tried Bing because Google was too expensive. The CPC is very cheap ($0.20), but everyone leaves my site in 1 second. Google Analytics shows 95% bounce rate. Is Bing just full of bots or am I doing something wrong?
Click to expand...
it’s search partners for sure, disable them and only run on bing search.
 
ClickDominator said:
I tried Bing because Google was too expensive. The CPC is very cheap ($0.20), but everyone leaves my site in 1 second. Google Analytics shows 95% bounce rate. Is Bing just full of bots or am I doing something wrong?
Click to expand...
bing traffic cheap but can be low quality, test targeting, landing, and click patterns, not all bot but expect high bounce.
 
ClickDominator said:
I tried Bing because Google was too expensive. The CPC is very cheap ($0.20), but everyone leaves my site in 1 second. Google Analytics shows 95% bounce rate. Is Bing just full of bots or am I doing something wrong?
Click to expand...
bro turn off 'audience network' in settings immediately, its 99% bot garbage from random sites.
 
ClickDominator said:
I tried Bing because Google was too expensive. The CPC is very cheap ($0.20), but everyone leaves my site in 1 second. Google Analytics shows 95% bounce rate. Is Bing just full of bots or am I doing something wrong?
Click to expand...
A 95% bounce rate doesn't automatically mean bot. I've seen that happen when the keyword intent and landing page don't match, even if the clicks look cheap.
 
High bounce usually means targeting is off or ad copy promises something your landing page does not deliver.
 
lol yea sounds like bots messing ur stats, cheap clicks usually means low quality traffic, not really ur fault
 
Usually it’s not bots, it’s more that Bing traffic can be low intent or poorly matched keywords/placements, so landing page + targeting issues are more likely than pure bot traffic.
 
Go into your Campaign Settings. Look for the Ad Distribution section. Switch it from the default "All search networks" to "Bing, AOL, and Yahoo search (owned and operated) only."

Your CPC will immediately go up, but your traffic quality will stabilize and your bounce rate will drop to normal search intent levels. Never buy the default cheap traffic on Bing.
 
@ClickDominator turning off the partner network is step one like everyone else said, that setting is basically a donation to microsoft. but even on search only you still get massive bounce rates sometimes. i ran into this last year on a lead gen campaign. turned out a huge chunk of the cheap clicks were coming from msn homepage placements where people click by accident while reading the news.

install microsoft clarity since its free. you can watch the session recordings and see if they are actual bots or just confused older folks who clicked by mistake and panicked. also check your device breakdown... tablet traffic on bing is usually absolute garbage and needs to be bid down to -100%.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top