Bing Ads Bidding

Skandr said:

Yes but that doesn't show an accurate cpc for their keyword..

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1Enigma said:

It go’s Up and Down. Keep your Ads and Keywords relevant to your LandingPages to pay the lowest cost. Once you get a 8 to 10 Quality Score set Bids to Max Clicks.

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1Enigma said:

How many keywords do you have per Ad Group and what’s your CTR. A 6 & 7 is still above average. May need to more time.

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Skandr said:

I have 1 keyword per ad group. CTR varies.. I can't put a number on it.

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1Enigma said:

If its an average above 4% give it more time. Go to Modify Collums ad these 3. Aim between First Page and Mainline Bid.
View attachment 107857

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Skandr said:

Thanks for the reply. My ads and keywords are indeed relevant to my landing pages.. However I always get the same 6 or 7 out of 10 quality score.

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lacifitra said:

What's your ad copy like?
I noticed that my Bing ads jump from a 7 to a 9 in terms of quality score when I make the ad copy as relevant as possible + add callout extensions.

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