Okay so I sell software and I'm going to leave it at that so it doesn't seem like self-promotion. I used to do a lot of spammy blackhat stuff and pull in a few hundred here & there but man it was a pain in the butt. After a bit my software sales picked up from being next to nothing to just enough to survive to "holy s**t this is great!". A lot of people love Christmas. After this year, I hate it For some reason traffic to my site has dropped to a tiny percentage of what it used to be even though I'm still indexed and still ranking #1-3 for the keywords I was targeting. I'm guessing my main audience also has kids they probably blew all of their money and don't want to buy my stuff right now. SO. Back to IM it is. Over the past year I've played with Facebook ads. I know of some uses for them that do give a good ROI but sadly, I'm not in those niches and I don't have the time to set them up - right now anyway. Google Adwords, it's hard to say. My analytics show next to no traffic from ads even though I've had tons of clicks. I have a suspicion that some of those clicks might actually be showing up as organic even though they were paid ... I'm really not sure how that works. Anyway I keep seeing Bing this, Bing that so I decided to give it a try today. I'm targeting 5 things. 3 are software of mine. 2 pieces of this software are straight up for-sale. The page they land on, they buy from. I've tried collecting emails on those 2 in the past and people just bounce. The 3rd is a free version of a program that requires the users to enter their email address in exchange for the software. 2 days after they sign up, they're automatically sent an email for a pro version. In the past this was working out great until FB decided to stop me from posting links in the groups I was driving traffic from. What a let down .. So there's the first 3. The 4th campaign is targeting a game related product from Clickbank. The users hit a landing page and must enter their email to continue to the second page with information about the product (which links to the Clickbank page). If they really don't want to enter their email, there is a really small link they can click to proceed. Email management is via Aweber. If they can't click the continue link nor fill their email then they were going to be too worthless for my time anyway. The 5th campaign is setup just like the 4th except it's a weight loss product run through MaxBounty instead of Clickbank. So far TL;DR: Promoting 5 products via Bing ads. 3 collect emails, 2 don't. 3 are mine, 2 are not. I've seen a ton of guides talking about CPC ads and whatnot. Personally I hate Facebook ads because I cannot target keywords and that just doesn't work for me (or I suck, which is probably the case). Most of these guides talk about promoting low competition, medium search keywords (like 1000-5000 monthly searches). I used to do that and have one ad for each keyword but I'm doing things a little differently this time though. For each Bing campaign I have a list of 100-500 keywords. Each keyword has only 10-20 monthly searches except for a few random ones with WAY more. All estimates CPC are roughly 0.01-0.20. The rest don't even have an estimate. It might seem like a waste to target a keyword with only 10 monthly searches but once you have 100 of them, that's 1k a month and there's NO competition for 99% of them. That might not work in every niche but so far I've been lucky. These ads just started running an hour ago. One has still yet to be improved yet 0 impressions. CTR could be improved but that's whatever. I like to get at least a few dozen clicks before I start tweaking things. The top campaign is my free product for email collection (each email tends to yield me about $1-$1.50) for which I've got 2 clicks and one email submission. Definite potential profit there. The second one with a click just started and is the game related product. It has two clicks but both were from before I implemented the email lander so I can't tell you how that one will convert. I promoted that same product about a year ago however (youtube spam) and it got me a sale on average about every 50 hops for an average EPC of about $0.50 so I believe that one will also be profitable. The rest, I'll have to see.