Big Question About penalized by google

I heard Once you're hit with a penalty, your website will first lose visibility on Google, then traffic, and then conversions but from last two days my traffic from google just become half ...all thing working same ... all keyword getting from traffic but some of them ... getting traffic half of previous one.

I am confused IS it GooGle Penality ???

If you rely only on organic traffic, the traffic and conversions will drop as soon as you lose the rankings. Its no biggie. There could be several reasons why your site/page lost its rankings. If you built spammy links directly to your money site, you can be sure its because of the penalty.

FBGuru said:

If you rely only on organic traffic, the traffic and conversions will drop as soon as you lose the rankings. Its no biggie. There could be several reasons why your site/page lost its rankings. If you built spammy links directly to your money site, you can be sure its because of the penalty.

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my major keywords are still on top but can't get traffic as before. And i am not creating spammy backlinks , content is fresh and unique , for my keywords i am still on google top results but can't get traffic as before

While your site may have retained it's ranking positions for your main keywords, it may have lost it's rankings for several or many long tail keywords. I suggest you add your site to Google Webmaster Tools and view your daily impressions.

If your daily impressions have have dwindled, you have no doubt lost rankings for some or many of your keywords, particularly those you aren't tracking. And that would mean that your site has been penalized.

Another tool you can use is semrush.com, although it's not as accurate as GWT.