I feel your pain.
I’ve spent the last 6 months tailoring my independent soccer platform’s content strategy, resources and energy into keywords niches that were returning good results (ranking and traffic).
Overnight on Thursday, our daily traffic went from 4,000 to 400 from Google.
Not only that, our traffic was pretty much all UK and USA, and now we’re only getting traffic from Vietnam and India which is a fucking joke because our content doesn’t target those regions and they notoriously are either bots or users who are worthless to advertisers.
Also as a result, my income just dropped from ~€200 per day to €5 if I add up the impact on advertising and money I generate from affiliate links.
Basically, I have about a week to work out whether or not I can survive and buy food next month or if I should be sending my resume around.
Fuck Google.