believe it or not, google (and most monopolistic Western corporations) never liked honesty, integrity, fairness, and good people. They are evil to the core (even the CIA director had said "we lie, we cheat, we steal" and it's a mantra stolen from ancient Romans that used to guide themselves by this principle), and this mentality had implanted deeply into the USA corporate psyche (part of which Google, Apple, FB, and Amazon are) and now they're unconsciously doing evil because the unconscious is stronger than the conscious, so they can't help it consciously. They can't help it anymore now that mankind goes through a shift and people are waking up, so the good becomes even better while the evil becomes even more evil. This partly justifies while most companies worldwide have gone insane, literally ripping the customer off and screwing them wherever you can.
Louis Rossman's channel on YT has over 30 vids of companies shitting on their customers, so I won't go into details, but the point I'm trying to make is that google - being owned by the same evil bastards whose (evil) tendencies have accentuated due to the waking up of mankind - are doing everything in their power (unconsciously most of the time) to rip everyone off so they can increase their profits. Google - like most capitalistic / Western corporations - lie, cheat, and steal, they do this because it's their nature, so of course that the good, innocent, honest people will suffer the most since criminals and bullies never pick on someone stronger than them. They only pick on victims who can screw, and the victims - in this case - are the normies and the common people. If you're a big corporation like google, google will side and partner up with you, but if you're a small, honest working guy who just wants to afford food you're screwed. That's why I've changed my tune about an year ago and I started recommending everyone to do black hat stuff as white hat has no future with google (unless the USA government steps in, but the USA government is the corporate oligarchy's whore, they're getting paid nicely to never pass laws that harm the American corporations), so don't rely on WH anymore. Either spam or cheat or loophole Google to the bank, or quit SEO! That's the harsh reality of this industry nowadays...