Big Fish in a Small Pond? Should I Target a Niche?

Discussion in 'Offline Marketing' started by MeetTheVirus, Feb 13, 2012.

  1. MeetTheVirus

    MeetTheVirus Regular Member

    Dec 25, 2011
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    So I manage to land my first offline client through word of mouth! $300 up front and $200 a month for maintenance and reporting, woot woot! (thanks taktikal!)

    I was in the process of building a website (and a company) targeting a specific niche for SEO / Marketing - IE. Dentist's, Lawyer's, Etc.

    Now I am kinda stuck in a situation.. Should I build my company targeting a niche and be a big fish in a small pond? Or should I target everything local and be a small fish in a big pond?

    It seems like being able to offer the service to everyone would make it a lot easier to market myself and potentially get more clients, similar to how I just landed my first client.

    But at the same time it seems like if I dominate the niche, then I could potentially become a big name around that community and have customers eventually knocking down my door for SEO. Also I believe you get the privilege of knowing the certain business inside and out, and can (in theory) do work much faster.

    Any thoughts or ideas about this subject?

    decisions.. decisions..
    Last edited: Feb 13, 2012
  2. skillz

    skillz Newbie

    Feb 7, 2011
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    That $200/month includes SEO?
  3. BeatTheStreet

    BeatTheStreet Newbie

    Feb 10, 2011
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    The present and the future is to deep specialists - digging deep not wide.

    Horizontal business has a lot less to offer to a client.

    Try to combine both. Pick a niche that is big and dig deep.