bidding on competitor

Discussion in 'Adwords' started by arasferra, Apr 8, 2012.

  1. arasferra

    arasferra Registered Member

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    I have done some research on this and it looks like it is ok to bid competition brand name keywords. What is the catch on this? There is a niche that im following with cpc values around $35+ and nobody is bidding on one of the big brands in the niche. Their name gets 74K searches.