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Bid price / Quality question

Discussion in 'Adwords' started by tommysc, Apr 27, 2009.

  1. tommysc

    tommysc Senior Member

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    Forgive me if this has been mentioned as I am relatively new to ADwords.
    Here is the situation:

    I made a new campaign and three ADs a week ago. Each AD was relevant to my keywords and I was getting about 100k impression and 20 clicks or so (approx) per day. This was OK with me as I was not needing large scale.

    So for this week my bid per keyword was between $.32 and $.45 per click. I was ranked in the #1-#3 spot for each keyword except one that required a higher bid.

    I log into ADwords today, I have 200 impressions and zero clicks in the past 2 days. Every single keyword now a 1/10 quality and the minimum bid for each is $10-$15 per click!!!

    What in the world would make me go from #1 at $.40 to requiring $10 per click to even show my AD?

    It's not a competition thing as NO ADs are being displayed for my keywords... so it can't really be that someone is outbidding.

    Is this a normal thing?

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  2. helpnub

    helpnub Registered Member

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    Your QS dropped because there is something wrong with the landing page which doesn't fit into Gogles TOS. It could be a number of things that the automated check doesn't pick up like a bridge page, adult content pics etc etc. This is common and this would have happened as a result of a manual review. I would review all Adwords TOS before trying again. Oh, also, you probably won't be able to use that domain again for weeks/months as it will have bad QS.
     
  3. tommysc

    tommysc Senior Member

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    Thanks buddy! So I may just need to grab up a few .info's and just keep burning them and moving the site to a new one when the QS goes to sh*t.

    The odd thing is that the landing page has nothing obviously in violation on it. It couldn't be more relevant either. Super keyword rich, all pertinent, 99% seo score etc...

    So strange.

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